The Situation
EnglishYaari had built a strong learning community with affordable spoken English programs, but their existing brand expression didn’t reflect their true strengths. The website lacked a consistent personality, and key pages were not optimized to capture sign-ups.
The main challenge was to improve how effectively the platform communicated its value especially to first-time learners seeking clarity, confidence, and trust.
In addition, outdated CTAs and unclear content flow were causing friction across the sign-up funnel
Our Approach
GeopFX collaborated closely with the EnglishYaari team to develop a future-ready brand identity. We refined communication, optimized page-level content, and rebuilt CTAs to guide users smoothly through the sign-up process.
The objective was simple: maximize clarity, remove friction, and turn visitors into enrolled learners.
Identify Core Brand Language
We defined a youthful, encouraging, and aspirational brand tone that matched the needs of students and working professionals.
Redesign Website Messaging
Every page was rewritten to focus on benefits, outcomes, and trust drivers allowing users to understand value instantly.
Optimize CTAs for Conversions
A unified tone, style, and visual direction strengthened credibility across digital touchpoints, improving trust with first-time learners.
The Results
Clearer messaging, benefit-driven content, and optimized CTA hierarchy helped EnglishYaari convert more learners across Home, Course, and Pricing pages.
A unified tone, style, and visual direction strengthened credibility across digital touchpoints, improving trust with first-time learners.
A simplified navigation structure and stronger storytelling helped users understand the platform’s value quickly, resulting in increased enrollments.
Users spent more time exploring courses and testimonials, fueled by improved content flow and relatable communication.
Guide the Process and Strengthen Communication
A weekly, collaborative content and design review cycle helped refine the brand voice, optimize page messaging, and resolve UX friction efficiently ensuring the project stayed aligned with EnglishYaari’s goals.
“The branding and content transformation by GeopFX significantly improved our sign-up numbers. The new website language feels authentic, clear, and powerful. Our users understand our value instantly, and the optimized CTAs have made enrollment seamless.”
